Miami Beach won’t be ‘dictatorial’ in spring break messaging. It’s hiring influencers

The city of Miami Beach, which once warned spring breakers to “come on vacation, don’t leave on probation,” says it plans to roll out a more welcoming message this March when thousands of college-age tourists come to town.

The city of Miami Beach, which once warned spring breakers to “come on vacation, don’t leave on probation,” says it plans to roll out a more welcoming message this March when thousands of college-age tourists come to town.